I've been thinking a lot about success lately. We throw that word around a lot - myself included - and yet I'm not really sure we understand what we're saying. Mostly because we don't think far enough in advance...



For instance: I'm in the business of helping business owners strengthen their businesses. One of the ways I do this is by focusing on marketing.



So I could develop a marketing plan that could "succeed" in bringing new clients and new sales. But if the business… Continue